Bake sales are everyone’s favourite fundraiser for a reason – people love cake! Here’s a handy guide for cooking up your own bake sale.
When deciding on a location for your bake sale, you’ll want to consider the following:
Foot-traffic –Try and find somewhere that lots of people will be visiting, as this way you’ll have many more potential customers!
Permission – You must get permission to run your bake sale from the person in charge of the location.
Weather – Make sure that you have a back-up ‘rain site’ either indoors or under a shelter in case the weather turns
When choosing a date for your bake sale, try and think about these questions:
Can I coincide my event with a relevant month? For example:
Is there a day, or time of day, that’s likely to be busier for your location? For example: Do most people come into your office on a Wednesday?
Once you have your time, date, and location – it’s time to get in touch with our team by emailing us to events@brainresearchuk.org.uk. We can send you materials to help make your event stand out, including:
You want to make sure that you’re telling people about your event in enough time for them to make sure they can come, but not too far away from the date that you’re having it so people forget! We recommend 2-3 weeks before your event to give you lots of time to shout about what you’re up to.
Social media can be a great tool to help you spread the word about your bake sale. You could post on your Instagram story, your Facebook Page, and even your LinkedIn with a date, time, and location, as well as some graphics and charity logos (which you can find here). This is also the perfect opportunity to share why you are wanting to fundraise for Brain Research UK, so don’t forget to share your why.
This is where you get to be really creative. If you’re a natural born Mary Berry, then it’s time to roll up your sleeves and get baking! If, however, you’re more of a Mel or Sue then this will be the time for you to either recruit a friend to help you with the baking, or to find where you are going to buy your goodies from.
Krispy Kreme do a ‘Charity Donut Day’ Promotion, where you can buy doughnuts for 50% off! Read more about it on the Charity Fundraising Doughnuts page of the Krispy Kreme website.
Here’s a handy check-list for you to make sure that you are prepared for your event:
We have a guide on paying in donations to help you get your funds to us safely.
Often, lots of donations come in after the actual event has finished. We recommend posting about your event on social media to remind those that had wanted to donate about your bake sale. Please tag us in anything that you post on social media, we love seeing how you get on!
